Public Education & Awareness
The JPA team has successfully developed and directed public education and awareness campaigns in California and nationally. We are highly effective at developing and working with clients to deliver segmented, multi-media messaging to different audiences including writing and producing ads for radio, Television or the Internet. While recognizing the continuing value of traditional media including television, radio and print outlets, our team has a sophisticated understanding on how to leverage social media in a focused manner to reach audiences and raise awareness.

Business & Fund Development for Nonprofits, Small Business and Technology Entrepreneurs
JPA has a long track record supporting and promoting small and mid-size firms, technology entrepreneurs and nonprofit organizations developing new business, fundraise and build public-private partnerships. Tax dollars are precious and we are very effective in using the innovation of the private sector to build effective collaborations with the public sector.

Specific Services Include:

Public Relations, Social Media, Marketing & Outreach

  • Create, develop and implement a strategic media outreach plan
  • Develop communications collateral including white papers, news releases, press packets, op-ed pieces, blog posts, letters to the editor, fact sheets, newsletter articles, talking points and speech writing
  • Develop, promote and coordinate events
  • Develop opinion leaders to positively impact public policies
  • Coalition Building and grassroots advocacy to generate support, trust and goodwill among key groups including elected officials, community leaders, clergy, business and nonprofit organizations
  • Development of innovative webpages and webpage content
  • Design and development of social media infrastructure for public education, outreach and advocacy campaigns
  • Maintain and update web sites
  • Maintain and post updates to social media on a timely basis
  • Produce Public Service Announcements (PSAs) for television, radio and online broadcast
  • Design and develop print collateral utilizing key campaign messages including brochures and posters for distribution to specific constituencies

    Fund Development
    Assist nonprofit organizations develop new and sustainable sources of funding through innovative public-private partnerships, grant writing and long-term contracts. 

    Non-Profit Association Management
    Provide comprehensive management services to nonprofit organizations including membership retention and development, marketing, communications, event planning, operations management, board development and donor identification and development.

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